


Modern search systems, as well as online marketing and web-analytics applications can benefit greatly from using additional information about user's behaviour. Implicit or explicit feedback data based on direct interaction (e.g., clicks, scrolling, etc.), as well as user profiles/preferences, have proven a valuable source for enhancing and personalizing information retrieval and other web-related applications, such as customer segmentation and marketing. One of the main challenges remains how to effectively mine a large set of complex data affected by great level of noise, represented by non-pertinent, untrustworthy or even malicious data. Moreover, the challenge is to define models of users’ behaviour that can resists malicious attack, low quality information and preserve privacy.
Topics
The workshop brings together researchers from Recommender/Trust Systems as well as Data Mining, Multi-agent Systems, Information Retrieval and Human Computer Interaction. Topics of interest include, but are not limited to: